Sue Henderson

Sue Henderson has 30 years experience in the wine and beverage industries, working in Australia and export markets of the United Kingdom, Europe, USA, Canada, China, Korea and Japan.

Sales

Her career started as a graduate of production and marketing from Roseworthy Agricultural College, South Australia. She worked initially in sales for Remy Australie and David Wynn P. /L. in sales roles. She was appointed as State Sales Manager for Carlton Special Beverages in Sydney, leading a team of salespeople, and thereafter as Global Sales and Marketing Director for Grant Burge Wines developing distribution across world markets.

Marketing

Sue is also highly skilled in marketing gaining experience as a Brand Manager with David Wynn. Soon a role followed as the Senior Brand Manager at Carlton Special Beverages developing a stable of specialty beers including Matilda Bay Brewing Co., Miller, Corona Extra, Stella Artois and Asahi. After gaining significant FMCG and international marketing experience, Sue returned to wine marketing with Grant Burge Wines in 1994.

Strategy

Sue has advised a number of Australian and New Zealand wine companies on global sales and marketing strategies since 2006. She has negotiated numerous significant supply and distribution contracts for both wine and beer in the global markets and is skilled in development of the products that have a correct fit; specific to market. Sue has spent much of her career developing and implementing marketing and business plans.

Board Roles

Sue has participated in an executive capacity in Board roles for Grant Burge Wines (2002-2006).

As a consultant and since 2006 she has reported directly to various boards on specific assignments and as a nonexecutive director for Prince Hill Wines (2007). Sue was appointed as a non-executive director to Wine Australia, Australia’s global wine marketing authority (2011-2015).